You know the importance of developing backlinks from quality websites and that’s why you work hard to develop relationships with webmasters looking for guest content. So now you got your very first guest post up and you’re waiting to see what kind of impact it has on your efforts to move up in the search engine results.
What if I told you that waiting isn’t such a hot idea?
I had conversation with a colleague of mine Laura Penekamp who specializes in free car insurance quotes online. Just like you she believes that guest posting on quality sites is a great way to build backlinks of value that Google will recognize as a legitimate vote of confidence. She had just made her first guest post and wanted to know what she could do to maximize the exposure of that post.
On the surface it would appear that she really didn’t have any control over how the website optimized the article. After all it’s not her website. But then we started looking at how you would promote a new piece of content on your own website and see if that could apply to a guest posting.
Here’s what we came up with:
- Tweet your heart out. Send a Tweet to your followers telling them how happy you are to have been invited to post an article on this fantastic website and then obviously leave a link to the article.
- Keep your hand in the game. Almost every site that accepts guest content has a comment section at the bottom of the article. It’s a wise idea to close out your article asking for comments. This encourages the readers to engage with the content (you) gives you a chance to build more interest in the subject as well as build your own brand. Make sure you check back often on the article and provide timely responses to comments.
- Get social. Digg it, Stumbleupon it, Like it and now Plus it. Use all of the social bookmarks to promote your article. Between the four services mentioned above your tapping into organizations that get over 20 million visits per month.
- Tell your list. Make sure you include the guest posted as a feature in your next newsletter or regular e-mail message going out your list. Obviously include a link back to the guest content.
- Talk it up. If you have a blog (and who doesn’t) make sure you talk up the fact that you been invited to provide content to a super site and then provide a link to the article.
You’re happy but someone else is even happier
By going the extra mile you’re ensuring maximum distribution of your guest post. Google lends a lot of credibility to recommendations made of social media and that translates into a more valuable backlink and that of course makes you happy.
But you’re not the only winner. The site where you guest posted is a big winner as well. In your effort to ensure maximum distribution and exposure you’re driving traffic and boosting the value of the site where you guest posted. You’re making the webmaster very happy and that’s a fact you can leverage later on when you want to post additional content on the site.
So what do you think?
Laura was trying to find a way to promote her site feature that can compare auto insurance quotes but the quick checklist that we provided will work regardless what you’re promoting. The concept is the same.
I’m sure that what we have listed is just the tip of the iceberg when it comes to techniques to promoting a guest post. What have you done? What works for you and what doesn’t? We’d really be interested in learning just how effective other methods might be. Leave a comment below telling us what you think or if you simply have a question about any of the techniques we’ve talked about.
About the Author
James Martell is well known as an affiliate marketing specialist in outsourcing and SEO. He is a sought after speaker, affiliate marketing trainer and podcaster. James is host of the “Affiliate Buzz”, the first and longest running affiliate marketing podcast in the industry. James is also the host of the Affiliate Marketers “SUPER BootCamp”, where he teaches others how to earn extra income with affiliate programs. James lives in White Rock BC, a seaside suburb of Vancouver on west coast of Canada with his wife, Arlene and their 4 kids.