Drew Thorne-Thomsen from Ring Revenue, joins Merchant ABCs hosts Vinny O’Hare and Deborah Carney to discuss the Ring Revenue service. Pay per call has been around for awhile but it is getting more traction as more affiliates are looking for ways to monetize offline advertising or other untraditional types of advertising and pay per call gives affiliates, networks and merchants a way to start tracking those sales. In addition to the call tracking, there is also a corresponding link that can track. Plus if you think your program is too small or you don’t have a call center, there are other options for you to accept trackable and commissionable call.
A little background on Drew:
Drew Thorne-Thomsen, VP of Customer Development at Ring Revenue – Drew is responsible for partner development and support, as well as new business development. Prior to joining RingRevenue, he was CMO at Trident Marketing, where he was responsible for customer acquisition for several Fortune 500 brands. Drew drove millions of phone calls to their own performance call centers through traditional and non-traditional marketing strategies. Before that, he spent nearly a decade at Commission Junction, where he launched and developed CJ Media and CJ PayPerCall. Drew spent six years on the United States Alpine Ski Team and competed at the World Cup level. He has a bachelor’s degree in Business Economics from the University of California, Santa Barbara.
Some of the main points for Merchants:
– Pay-per-call is delivering millions in new revenue for merchants
– Access increased distribution channels online, offline and mobile
– Phone sales typically worth 1.5-2X online sales.
– Define caller quality criteria
– Pay only for quality calls
– Visit RingRevenue to find out more: www.ringrevenue.com
We would love for you to leave comments and let us know if you are using Pay per Call or what questions you have about it. We will be scheduling a webinar for later in the month and would love to have questions from you!
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