If you’re new to internet marketing and you’re struggling to get your sales off the ground let me tell you this. The first $100 a day is the toughest. Once you hit that mark it’s far easier to make $200 and more per day and let me tell you why.
Like any new business there is a great deal of behind the scenes work performed before the doors even open. I your case it was researching niches, selecting products, keyword research, and website design. All of this work took time and you haven’t seen the first visitor yet.
And then you do launch and the traffic just dribbles in as the search engine indexes your site and you start building backlinks. But you know that “dribbles of traffic” are not what makes a successful affiliate marketing site so you keep plugging away adding content and backlinks.
After a while you start to see improvement in the number of visitors but sales are still disappointing and you begin to question what you are doing. And this uncertainty is going to happen regardless of the product your promoting be a family tent, Disney princess wall murals, or an infrared filter for your digital camera.
Wouldn’t it be better if you had a realistic measuring stick that you could use to judge performance?
Begin with the end in mind
Let’s take a look at just what you need to make that $100 a day. I recently spoke with an affiliate program manager about a home brewing kit that she handles. Program managers can be an important source of information and it’s a great idea to develop a sound relationship with them.
After evaluating the kit (it’s pretty slick) I wanted to know what was working best for the rest of her affiliates. Here’s how I put together what is needed to make $100 per day off this product.
- The kit sells for $116 and the commission per sale is $17 so I knew I had to average 6 sales a day to hit $100.
- The program manager said the average conversion rate for the kit was 2% meaning I need to get 300 visitors per day in order to get the 6 sales I needed.
So now I have a starting point to measure progress and I know I need at least 50 visitors a day to make a single sale. But that’s at 2% conversion and I’d like to think I can do better than that so I ask what the best affiliates are doing to increase conversion and the answer is:
- The best performers are content affiliates not PPC affiliates.
- Their landing pages are on unique domains not free domains.
- The landing pages are clean and easy to read and tell a story that encourages trust and clearly point out value. In this case, because it’s a do it yourself product, video is highly effective. Explaining the processes and showing how it’s done is exceptionally effective as a demo.
- Top producers understand the importance of social proof. People are more likely to believe endorsements from people they follow on Twitter or who are friends on FB than they are an anonymous review from Jerry L. in IA. What’s this mean? It means you need to stay engaged on the site and develop word of mouth advertising using social media.
The top producer for this beer kit is converting at 18%. That’s an exceptional conversion rate and something worth shooting at.
So that’s the rundown on how to make $100 a day on a beer brewing product but it could have just as easily been for an infrared camera.
Once you know what you have to do in terms of numbers it’s a matter of working until you hit those numbers. There’s also the issue of tweaking the landing page. Don’t be afraid to test new stuff just don’t clutter up the page in the process. Keep a close eye on your stats so you know what works and what doesn’t work as well.
And don’t forget the social media element. This is perhaps the fastest way to get qualified traffic arriving at your site.
Once you hit that $100 mark it becomes far easier to make more. You’ve done the hard part and now you’ve got momentum and you’ll be amazed at the traffic you’ll generate.
If you’re struggling and you have any questions please share them with us in the comment box below.
About the Author
James Martell is well known as an affiliate marketing specialist in outsourcing and SEO. He is a sought after speaker, affiliate marketing podcaster and trainer. James is host of the “Affiliate Buzz”, the 1st and longest running podcast in the affiliate marketing industry. James is also the host of the Affiliate Marketers “SUPER BootCamp”, where he successfully shows others how to earn extra income with affiliate programs. James lives in White Rock BC, a seaside suburb of Vancouver on west coast of Canada with his wife, Arlene and their 4 kids.