The rush of Christmas is over, so now would be a good time to see what sold during the holiday season and dedicate a site to that topic. I normally use January as a time to focus on one brand-new site. You can go into your analytics programs and see what people were looking for and make a new niche Web site.
I like to make sites that are not just sites that sell products in the fourth quarter. Too many marketers focus on making a site just for Christmas. You should focus on a site that sells year around. It is also a good time to make that hobby site that you’ve wanted to make for a long time… you know that labor of love that you’ve always wanted to make.
Try to think of things that would sell throughout the year, such as team sports products. Every time you turn on a game all you see is people in the stands with jerseys on from their favorite team. Somebody has to sell them the jerseys it might as well be you. You can also think of all the sports that run the most during the year, my last site was based on NASCAR, since the season practically runs 10 months out of the year.
Kids are playing soccer all seasons, especially in the warm weather states. These kids need new cleats, shorts, balls, etc. You can also look towards your favorite hobby and develop a site around it. Hobbies are all year round also, you don’t take a break from your favorite hobby. Like I’ve said there are many ideas you can get just by looking at your analytics programs.
In addition to your analytics program, you should also look at Google trends, and take a look at the fourth-quarter searches. Odds are using these two tools will enable you to come up with a new site idea.
Some categories that are strong across the calendar year are home renovation, cooking, tools, automotive, and you can break each one of them down into a niche.
For home renovation you might just want to focus on bathrooms. Cooking can be anything from recipes to cooking utensils. Mechanics use tools all year round, and the automotive industry could be broken down in hundreds of ways, from tires to auto insurance.
Speaking of automotive, many people research new cars online before they go into a dealer. They could be doing this research on your site. Automotive manuals are always a big seller for people trying to repair that car.
Affiliate programs exist for almost every niche, and if you can’t find a good one, you can always turn to Google AdSense or some other contextual advertising program.
Vinny O’Hare is the founder of Vincent O’Hare Consulting, (VinnyOHare.com) an Internet marketing service that provides information on how to make money online with affiliate programs and contextual advertising.