Listen along as moderator Lisa Picarille leads a discussion about affiliates and Trademark Bidding with Deborah Carney and affiliate marketer Joe Sousa
In the wide ranging discussion we defined trademark bidding; discussed when it’s a good thing for affiliates and when it’s good for merchants; gave examples of when it makes no sense; the motivation behind merchant’s decisions to forbid trademark bidding; how some affiliates game the system; what it takes to police these policies; how to educate merchants and affiliates on the topic; software that helps affiliates do trademark bidding and more.
