· Using subject lines, content and a format that is helpful and appealing to affiliates
· The pros and cons of using HTML vs text, personalizing messaging, and including tracking code
· The importance of understanding legal & illegal practices when communicating with affiliates
· Use subject lines that make sense – don’t title “monthly newsletter” when you can include key words that relate to the information in the email
· Consider addressing recipients by name and making the messaging personal
· List main topics at the start of the email to immediately engage recipients on points of interest
· Think about including code (that works!) when mentioning the great creative available for your program – if you have their attention, make their life easier by allowing for a quick copy/paste
· Don’t bother telling affiliates about sales that started yesterday and end tomorrow
· Engage affiliates beyond your program details, ask them what they need from you, share helpful industry stats, discuss topics with them on forums, in social media, etc.
· Include contact details at the close of each email
· Test before you send! Test before you send!!!
· In a recent survey of 7,000+ affiliates from Affiliate Benchmarks, they listed weekly as the most preferred frequency of affiliate program newsletters
· Further, affiliates listed direct personal email, newsletter email, and network email as the top three preferred ways to receive information from advertisers they work with
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