Affiliate ABCs hosts Deborah Carney and Vinny O’Hare were joined by Dave Cupples of Fat Cow Business and David Iwanow of The Lost Agency to discuss how to effectively market using Facebook ads and pages.
Facebook ads allow you to build a community that you can continue to market to. Give value first in social media. Excellent information plus a great case study mentioned below.
Affiliate ABCs hosts Deborah Carney and Vinny O’Hare were joined by Dave Cupples of Fat Cow Business and David Iwanow of The Lost Agency to discuss marketing through Facebook and email. Information packed podcast that not only affiliate marketers but anyone considering using Facebook advertising should listen to.
Engage first then try to sell based on engagement. Don’t just try to sell.
Direct traffic to own site, not direct to merchant so that you can capture visitor information and build loyalty.
Social Media can be a powerful traffic driver, just make sure your content doesn’t just live at the Social Media sites. In Affiliate ABCs podcast #10 Debbie (a.k.a Loxly) and Vinny (a.k.a NYFalcon) explain how to use social media sites to drive traffic to your website by interacting in communities and online social settings. And it doesn’t have to take up all of your time to be effective either.
People are already responding to Getting Started with Twitter Part 1 so here is Part 2! In Part 2 we cover creating posts, how and when to Retweet, and what are some good examples of who is using Twitter in business. We talk about hashtags, Twitter Search and Twitter parties.
A tip we didn’t mention in the podcast about finding followers is to find people you admire and listen to and see who *they* are following. Click on those names to see if you like what they have to say, and then follow them. Or not One of the beautiful things about Twitter is that you can follow a conversation using Twitter Search or just by clicking on people’s names. You can read them without following them, and even @ reply to them without following them.
As always, feel free to post questions below. Affiliate ABCs series isn’t just about Twitter, but it seems to be a hot topic right now, and it is a great way to build a following for your site/company so we will probably do another podcast or two about using it. Also feel free to post requests for future shop topics that *aren’t* about Twitter
Many thanks to the folks over at GeekCast.fm for hosting our show, be sure to head over there and listen to their other great podcasts.
Affiliate ABCs #3 is focused on how to get started using Twitter, a popular messaging platform that is being referred to as microblogging. Some people object to that classification, and Twitter itself has a prompt above the message box that says “What are you doing”. It started as a way for people to succinctly state what they are doing at any given moment. You have 140 character limit to say what you are doing. Some people took this literally and would post things like “going to the bathroom” or other nonsense that really no one does want to hear.
The intelligent folks that were introduced to Twitter started using it to say what they were currently doing in a different way: “I just made a blog post about my new coffeemaker and I’m enjoying a cup of Breakfast Blend right now. Here’s the link.” or “I’m @asw09 listening to @skydiver and @jimkukral talk about pitching your press release to newspapers and bloggers.” Now people are realizing that “What are you doing” isn’t about what you are eating or what you are doing that no one cares about, but what you are doing that relates to your business and personal life that people would want to know about.
We’ll get into more advanced ways to use Twitter as we go along, but for now, here is our podcast about getting started, setting up an account, making sure you have a profile and avatar, determining your audience, and finding people to follow you. We touch on the mechanics of setting up an account and starting to interact to determine how you can best use twitter. As always, feel free to post questions below or in our ABCs Plus Forum.
Your hosts for this show are Vinny and Debbie Carney a.k.a Loxly. Our main twitter accounts are:
One of the beautiful things about Twitter is that you can follow a conversation using Twitter Search or just by clicking on people’s names. You can read them without following them, and even @ reply to them without following them.
