Podcast: Download (Duration: 22:37 — 20.7MB) | Embed
In this episode Debbie and Vinny talked about the Books4boobies.org fundraiser where all the money from over 20 authors will go towards the Avon walk. We also discussed the local Affiliate Summit meetup in NYC and what was discusssed.
We also delved into Google Hangouts and how Vinny is using them with affiliates.
Podcast: Download (Duration: 20:07 — 18.4MB) | Embed
Affiliate ABCs hosts Deborah Carney and Vinny O’Hare discuss Affiliate Summit West 2012 in Las Vegas, and how this was different from past Affiliate Summit events for both of them.
Traditionally we attend Affiliate Summit representing our merchants that we manage, and spend our time discussing our programs with affiliates, talking about industry issues with our peers and meeting new people. Sometimes we have a Meet Market table, and Deborah has spoken on many panels, This time Deborah had a Meet Market table for the Affiliate Summit Networking forum to bring attention to the fact that people can network there between affiliate summit events, and Vinny was a speaker with a solo presentation. We also had more merchants actually in attendance than we have had at one time in the past.
Podcast: Download (Duration: 1:30:39 — 83.0MB) | Embed
Listen to host Deborah Carney in a roundtable discussion about how affiliate marketing got started and how it has evolved with some of the people that have been in it since the beginning. Are they in the same place they were when they started? Where do they see the industry going?
Listen as panelists Todd Farmer, Todd Crawford, Connie Arnold, Scott Jangro and Brian Littleton have a lively discussion, history you probably don’t know, and as they answer some burning questions about the beginnings of our awesome industry. Our industry is so young that we want to capture the thoughts about it’s growth some of the leaders in the industry. No one currently in our industry wanted to grow up to be an affiliate or affiliate manager, the jobs didn’t exist. But now, there are many young people whose parents are in the industry and they kinda would like to do what Mom and/or Dad does.
First in a series of merchant spotlight webinars from Team Loxly is Small Biz Theme by Don Campbell. The theme affiliate program is run on Shareasale and is 30% commission, 60 day cookie and managed by Team Loxly 
This theme is unique in that it can be used by consultants to easily build sites for clients, or for clients to have the site set up once and then not be able to “mess it up” when they need to make updates. The blog is secondary (you can change this) with info pages for the company instead.
Built in are sections to create the mobile version of the theme… no extra charge or extra plugins… and a really cool ability to add content to facebook pages right from within your blog! There are some free apps that allow you to create pages that you have to change on facebook, but this function within small biz theme hosts the pages for your facebook tabs right on your own site. Plugins for that type of functionality start at around $40-50.
If you can make the time to watch the video you will see all kinds of goodies and get info on what’s under the hood so you can better sell this theme as an affiliate. There were many good questions asked and answered throughout the video and we welcome more questions and comments from those of you watching the replay!
Watch the video on the Team Loxly forum at the Affiliate Summit Networking Forum
Podcast: Download (Duration: 24:40 — 22.6MB) | Embed
Affiliate ABCs hosts Deborah Carney and Vinny O’Hare joined Kim Salvino, Amy Ely, and Jeannine Crooks of buy.at to talk about preparing for Black Friday and Cyber Monday.
Topics include:
· Important information to ask merchants in preparation for Black Friday/Cyber Monday
· Tips for communicating with merchants to ensure you’re not stuck with last-minute updates
Key takeaways:
· Communicating with your merchants (or network rep) is key. Explain why you need information in advance, make a case for why it’s in their best interest (stats, site traffic over Thanksgiving weekend, case studies), and describe how you promote (email, ppc, etc) so they can provide all the assets you need.
o Give merchants a deadline and stick to it
· If working through a network, think about asking to be part of a spotlight in newsletters sent to merchants, highlighting the value of your site for Black Friday / Cyber Monday deals.
· Consider asking for a list of a merchant’s top sellers and the products they plan to promote during the holiday season so you can plan accordingly.
· Ask merchants if gift cards are commissionable, as sales of these cards directly add revenue to their bottom line and many consumers don’t end up redeeming them. This presents a high-profit opportunity for them and an up-front commission earning opportunity for you.
· When asking merchants (and/or your network) for deal details, consider asking for all of the following information:
Helpful statistics:
· Black Friday online sales totaled $595 million in 2009 and $648 million in 2010
· The largest online sales day in 2010 was Cyber Monday and the peak week was December 5-12th
· Americans are sitting on $30 billion in unused gift cards
Find us on Twitter:
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Merchant ABCs
Geekcast.fm
Learn more about buy.at:
Visit the buy.at blog
Facebook Fan Page
Twitter: @buyatUS
Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.
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