Affiliate ABCs Podcasts

Affiliate ABCs hosts Deborah Carney and Vinny O’Hare from Team Loxly talk about what merchants need to do now that Google Affiliate Network (GAN) is closing their doors.

How To Move Your Affiliate Program To a New Network
vinny-moving
With the Google Affiliate Network shutting down there has been lots of talk about how to move a program to a new network. There aren’t too many places that give step by step instructions. Each program will have their own certain features and quirks but here is a run down of some things you should be doing right away.

#1 Send an email out to your affiliates letting them know what is going on. Even though you don’t really know all the details yet yourself. Be as honest as you can and let the affiliate know as much as you know. Tell them they will get further updates as you find out more. Communication is the most important thing you can do at this point. Let them know you were as blindsided as they are by GANs decision.

Get as much info as you can. In your email encourage the affiliates to keep up to date with you by following you on social media. Make sure you have a phone and an email address for affiliates so they can reach out to you. You may want to think about some sort of activation bonus and get the affiliates prepared to move.

You also need to identify your top affiliates and send them a personal email. Remember the 90/10 rule. Your top affiliates are busy and need a handholding throughout this process.

#2 Gather a list of your current affiliates. Download it off GAN because they may pull the switch on you at any moment. Do not do this tomorrow. Stop reading this and go do it. Don’t worry about reading the rest of this post, it isn’t going anywhere.

#3 Gather all your sales reports off GAN. They will be going bye bye and you will need them for your end of the year reporting. Your boss is going to care that your first 4 months of reporting are not in your new totals on the new network. It sounds stupid but a lot of managers don’t think about this until it is too late. You should have a folder called migration and put all the stuff you are pulling off gan into it. Also back it up.

#4 Gather your creatives. You may already have these saved somewhere else but if not get them off GAN and put them in the folder. You won’t have a shot after they pull the plug.

#5 Take a deep breath and see what the other networks have to offer. Hopefully you have started some research and you are ahead of this. Sign up as an affiliate to the networks and see how you like the interface. Do yourself a favor and don’t just put your program on a network that is the most expensive. Just because they cost a lot doesn’t mean they are right for you. If your affiliate program is a good program your best affiliates will follow you to the new network. I could go on and on about how to chose an Affiliate Network but that is a post for another day.

Personally we run our programs on the Shareasale network. I would also look at Avantlink, they have some cool tools over there that I like. Don’t join a network that claims they are the biggest. That doesn’t matter to you, what should matter is the quality of the affiliates. We all know Gan sucked at this so why would you put your program back into a situation where you are spending your time policing your affiliates. Your top affiliates will follow you no matter what network you go to unless they were doing something shady and they are not allowed into that network. For which you wouldn’t want them back in your program anyway.

#6 Prepare another email for your affiliates. Reassure them that you are moving asap and you will have every resource possible to help them make the switch. Make the emails personal and about how much better the program will be on the new network.

#7 Chose a new network and get the ball rolling. Load up your creatives (especially your top performing ones). Make sure you have a creative of all sizes represented as your affiliates will let you know if you don’t. This includes text links.

#8 Send an email to your top affiliates letting them know which network you choose asap. You may want to send out a press release announcing which network you are moving to. This will get picked up by all the Affiliate news sites and news will spread very quickly. Then go to as many affiliate forums you find and announce it there.

#9 While you are doing that send another email to your GAN affiliates letting them know where you moved and what bonus you will give them for their trouble of changing links. Usually $5-10 will do it. Take a deep breath and wait for the applications to start coming in.

#10 Get on the phone with your top affiliates and ask them if they need any help switching. Once again they are very busy and the last thing they want to do is swap out links. The sooner you get them up and running the sooner you will be back making money in the affiliate program.

We are encouraging merchants to reach out to Outsourced Program Managers such as Team Loxly and GTO Management for help moving to a new network. Merchants can get both short term help with moving and long term management from firms like these.

WAHMoms/WAHDads host Deborah Carney is joined by guest affiliate and work at home dad Eric Nagel.

Tell us a little about yourself:
I’m an Affiliate Marketer, Internet Marketing Consultant, and PHP Programmer working from my home in Buffalo, NY. I’ve been married for 11 years now and we have 3 kids: 2 girls 8 & 10, and my son is 13.

As a work at home parent what is your biggest challenge?
It’s hard for me to relax at home – if I’m reading, or watching TV, or hanging out with the kids, I feel guilty that I’m not getting any “work” done. Having a dedicated office helps, but my laptop means I sometimes bring my work into other areas of the house.


What is the biggest advantage to being a work at home parent?
Being able to be there for my kids… my flexible schedule allows me to take an hour or two and help out at school, or take them to dance practice or a keep an eye on them if a friend is over. They’re only this age once, so take full advantage of it.

As a work at home parent what advice would you give other work at home parents?
Find what works for you. Everyone is different… I need a set schedule, or else I find myself wandering aimlessly (online, around the house, in my office). If I know what’s coming up next, I don’t have to think about it.

Eric’s Website
http://www.cloudbackupreviews.com/
http://www.wineclubreviewsandratings.com/
http://getmonkeyfinger.com/
https://twitter.com/ericnagel

Thanks to GeekCast.fm for hosting all of our podcasts. Visit them for more podcasts about marketing and working from home.

WAHMoms/WAHDads host Deborah Carney is joined by guest Daniel M. Clark.

Listen in for a frank discussion about working from home from a dad that has been doing just that for several years. Daniel M. Clark is a podcast production consultant and the founder of QAQN, a collection of informative and entertaining podcasts. A resident of the internet since 1992, he either is or has been: a t-shirt designer, an art reviewer, a system administrator, a video game designer and programmer, a blogger, an affiliate marketer, a podcaster, a writer, a space cowboy, and a gangster of love. He has, in fact, gotten his lovin’ on the run. Mostly what Daniel is right now is a work-at-home dad, raising two kids, ages 7 and 3 with his wife, Angela.

Follow CoolFamilySites on:
Twitter
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Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

JoinWOMU Message Board for Women Entrepreneurs

Len Feldman of Klemfarb joins BookGoodies podcast host Deborah Carney to talk about the services he provides for authors.


Klemfarb assists large and small publishers (including self-publishers) and book distributors with entering the eBook market. We specialize in genres such as children’s picture books, that require a different approach than conventional trade fiction titles. We help our clients to select eBook platforms, identify production services and distribution partners, and keep ahead of industry changes.

Website(s)
Klemfarb
Twitter Account
Link to Book for sale via other sites

Other places to find us:
http://feldmanfile.blogspot.com

Contact Information:
Email us at info (at) klemfarb.com.

Follow BookGoodies on:
Twitter
Facebook

Thanks to GeekCast.fm for hosting our podcasts! Please also visit NightFire Publications for books published by Deborah and Friends.

Other sites you may want to visit:
Awesome Gang
Author Marketing Club
JoinWOMU Message Board for Women Entrepreneurs

Support BookGoodies Projects – Help BookGoodies fund the books to help authors succeed.

Vinny O’Hare and Debbie Carney cover a range of topics in the latest Affiliate ABCs podcast. Vinny talked about taking pictures of fireworks on July 4th and passing out on the train in New Jersey. The trip was worth it though as the pictures came out good.

We talked a little about banner farm websites that guru’s are trying to sell to people. These people usually hang on for 6 months paying $29-$39 a month and then get replaced by new people trying to make millions online. If they mention the word “Millions” in their sales copy run! If they are living in a tropical place and telling you that you can do it also “run”. If you type in their system with the word scam after it in Google and there is a video of someone saying it isn’t a scam “Run”.

The latest thing the Guru’s are doing is holding actual seminars in hotels and giving out a bunch of info and have the people film a testimonial as they leave. Of course these people are going to talk highly since they just got brain overload and think it can be done. They are also making videos in case someone types in their names in Google talking positive. They are just covering all the bases.

We talked about focus and making better websites and not wasting time with many lousy websites.

We discussed Vinny’s recent trip to the Google offices for their AdSense in Your City. They talked about how mobile is going to pass the desktop next year and make sure your site is ready for it. WP-Touch is one solution and you can join the Small Biz Theme from Expand2Web’s affiliate program and sell their mobile ready theme.

Vinny talked about diversification and selling his print book to his niche email list.

We then discussed a few articles Vinny has written on his website that talked about Google Panda and Penguin recovery. Part of that is a second article Vinny wrote on increasing your average time on your site.

Use your Google analytics find out the date your traffic died and see what each algorithm did by using the SEOMOZ Google change log. You can figure out what Google was looking for when your site got hit or get a good idea.

We get into talking about what affiliates are doing wrong.

1) Some things that Affiliates are still doing is making websites with 20+ affiliate links on their homepage and not linking out to anything else. Why not just write add copy on your site with the words “Hello Google this is an affiliate site”

2) These websites are not getting natural back links because no one links to websites that have 20 unrelated products on them. They also don’t get any social media love.

3) Use Google analytics to show Google how good your site is. Don’t listen to anyone that says using Google analytics hurts your rankings.

4) Stop getting easy backlinks. If they are easy to get odds are Google doesn’t count them at all. Example: article directories

Find us on Twitter:
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs
Geekcast.fm

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.