Podcast: Download (28.5MB)
Affiliate Summit Pinnacle Awards “Affiliate Manager of the Year” Matt McWilliams joins Affiliate ABCs hosts Deborah Carney and Vinny O’Hare discuss how are some ways that affiliates can maximize their communication with their affiliate program managers. A lot of affiliates are shy and hesitate to talk to affiliate managers and outsourced program managers because they “aren’t big enough” or they are afraid they are interrupting the manager. In truth, lots of affiliate managers are very glad to hear from affiliates and would love to give them advise and tips about how to promote their programs.
Some highlights:
*Find out if your merchant has a dedicated affiliate manager or an OPM (Outsourced Program Manager)
*Be sure the affiliate manager/OPM is available whichever way is best for you. Good ones will be available via, phone, email, IM and forums.
*Don’t be afraid to ask for creatives, advise, tips
*If you are promoting them successfully, ask for a commission increase. If you are a promoting a competitor successfully, show them and ask for a commission increase to change some of those links for the new program.
*Advantages of using instant messaging: can drop links to each other, instant feedback for both manager and affiliate
Some links mentioned in the show:
Legacy Learning Affiliate Program Blog
ABestWeb Affiliate Marketing Forum
Legacy Learning Website
Join the Legacy Learning Affiliate Program
Find us on Twitter:
Matt McWilliams
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs
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