Podcast: Download (25.8MB)
Host Deborah Carney (a.k.a. Loxly) and guest affiliate marketer Brian Darrow discuss how affiliates can use datafeeds and what merchants need to know about how affiliate use datafeeds, and how merchants can make their feeds better. Brian provided a nice outline for this podcast:
I. What they are/advantages of using them
A. “Long Tail” traffic
B. Automated content
II. Potential pitfalls in using data feeds
A. Duplicate content
B. “Thin” content
III. Methods of processing data feeds
A. Automated
B. Manual
C. Tracking Results
IV. Not all data feeds are created equal
A. Infrequently Updated
B. Short on data
C. Misinformation
