Blogging ABCs #6 Intro to Podcasting on Your Blog

by Affiliate ABCs on December 24, 2009

in Blogging ABCs

 
icon for podpress  Blogging ABCs #6 Intro to Podcasting on Your Blog [31:48m]: Play Now | Play in Popup | Download

Since so many bloggers are podcasting or are interested in podcasting, Deborah Carney and Daniel Clark decided to share how they record each of theirs. They talk about equipment, software and all things podcasty and geeky.

Be sure to check out our first podcast with Daniel here.

Geek Dads Weekly – formerly Geek Dads @ Home
Ubercaster
Audio Hijack Pro
GarageBand
Audacity
Plantronics DSP400 Foldable Multimedia Headset

Follow Host Deborah Carney on Twitter @loxly and our show @BloggingABCs

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky :)

Blogging ABCs #5 Using Social Media to Drive Traffic

by Affiliate ABCs on December 23, 2009

in Blogging ABCs

 
icon for podpress  Blogging ABCs #5 Using Social Media to Drive Traffic [20:46m]: Play Now | Play in Popup | Download

Blogging ABCs #5 is all about using social media to drive traffic to your blog. Host Deborah Carney is joined by Wendy Limauge who shares how she uses social media. Hopefully that will help give you ideas on how to get more traffic to your blog.

Sweeties Swag
Wendy on Facebook
@sweetiesswag
Wendy on Linkedin
Sweeties Secret Sweeps Membership Site
The Mommybloggers Guide
Wendy’s Lifetime TV blog

Follow Host Deborah Carney on Twitter @loxly and our show @BloggingABCs

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky :)

 
icon for podpress  Merchant ABCs #2 Case Study #1 LaLa Baby Boutique - Getting Started [24:47m]: Play Now | Play in Popup | Download

Merchant ABCs Episode #2 is a Case Study with Mom Entrepreneur Stephanie Elie, owner of LaLa Baby Boutique. Your host Deborah Carney talks to Stephanie about taking her existing online store to the next level with an affiliate program. We will be following Stephanie through the process and hope that other merchants will “learn as we go”.

LaLa Baby Boutique is an online baby and maternity boutique that caters to mom who aren’t afraid to maintain their sense of style when they become parents. You will find unique baby t-shirts, stylish diaper bags, flattering maternity t-shirts and more at LaLa Baby. We look for unique products that can’t be found out your local chain store.

LaLa Baby Boutique
@lalababy
LaLa Baby on Facebook

Follow Host Deborah Carney on Twitter @loxly and our show @MerchantABCs

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky :)

 
icon for podpress  Merchant ABCs #1 What is an Affiliate Program and How Does it Work [24:09m]: Play Now | Play in Popup | Download

Merchant ABCs is hosted by Deborah Carney and Vinny O’Hare of Team Loxly internet marketing. In this first episode they talk to merchants that are considering setting up an affiliate program and outline what merchants need to know before making the jump into creating an affiliate program.

Things we will be doing in future podcasts:
Case Studies
Merchant reviews

Covered in this podcast:
Setting up and starting an affiliate program.
Whether you should have an affiliate program.

What is an affiliate

Our podcasts focus on Retail, not ebooks or information products, or lead generation affiliate marketing

Something that people need

PMS – Solve a problem – Problem Make Solution
Set up your site to sell – affiliates won’t promote a site that isn’t already converting.

Get a consultant to optimize your site for conversions before you even think about about adding an affiliate program.

After your site is optimized to sell, decide if you want to have an inhouse or network affiliate tracking solution.

Affiliates get paid commission, networks get a commission and may have a monthly minimum.

Managing your program – networks don’t manage and recruit, they are just for tracking and payment. We don’t recommend adding the network services for management, they may not be in your best interests.

Some things to think about for your program Terms of Service

Network Vs Inhouse

Set up – Graphics, text links, other creatives

Affiliate Manager – Inhouse or Outsourced. Sales manager or PR person shouldn’t be the guy running the affiliate program. Outsourced Program Manager – OPM – company that manages multiple programs, short term or long term.

OPM – can find you good graphics people, help you decide on a network, introduce your program to appropriate affiliates – they are your shortcut to do things the right way.

Merchant – Affiliate – Network – OPM/Inhouse AM

Affiliate links to your site, the links track through the Network or your inhouse tracking – shopper goes to your site and completes purchase. Network takes the affiliate commission and their fee at the time of the purchase, but is invisible to the shopper.

Links to companies mentioned in the show:
Outsourced Program Managers
Shareasale
Commission Junction
Google Affiliate Network
Linkshare

Zen Cart
osCommerce

Affiliate Summit West and East

Follow us on Twitter:
Merchant ABCs @MerchantABCs
Deborah Carney @loxly
Vinny O’Hare @vinnyohare

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky :)

 
icon for podpress  Affiliate ABCs #24 Affiliate Summit - Why You Should Be There [27:04m]: Play Now | Play in Popup | Download

Affiliate ABCs episode 24 is all about networking at Affiliate Summit, focused on the ASW10 in January in Las Vegas. Hosts Deborah Carney and Vinny O’Hare are joined by Jim Kukral who is the emcee once again. From the interesting <a href="http://www.affiliatesummit.com/10w-agenda/"keynotes to discussions about sessions including Jim’s session on getting motivated and Deborah’s panel about mommybloggers and affiliate marketing, we highlight some of the fun and seriousness that makes up Affiliate Summit.

Be sure to listen to this podcast too, to see how people who networked made a difference to their bottom line. Affiliate Summit was one piece of that puzzle…

Meet us all at Affiliate Summit West in Las Vegas – here’s a coupon for $100 off any pass.
Parties at Affiliate Summit

A little more about Jim:
A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.

Follow us all on twitter:
AffiliateSummit
Jim Kukral
Deborah Carney (a.k.a. Loxly)
Vinny O’Hare
AffiliateABCs

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky :)

Affiliate ABCs #23 Back in the Day with Jim Kukral

by Affiliate ABCs on December 19, 2009

in Back in the Day

 
icon for podpress  Affiliate ABCs #23 Back in the Day with Jim Kukral [38:18m]: Play Now | Play in Popup | Download

Affiliate ABCs episode 23 is another in our series of “Back in the Day” profiles of an internet and affliate marketing pioneer. Hosts Deborah Carney and Vinny O’Hare are joined by Jim Kukral who started his journey online back in 1995. We talk about Jim’s transition from web designer to affiliate marketer to coach and consultant, with a lot of laughs along the way…

We dug up a couple of Jim’s first sites using the Wayback Machine:
iQuit.com (which he eventually sold)
AffiliateMakeover.com

We also talked about how we all got help with affiliate marketing along the way from ABestWeb Affiliate Marketing forum and how networking helps all of us.

Meet us all at Affiliate Summit West in Las Vegas – here’s a coupon for $100 off any pass.

A little more about Jim:
A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.

Follow us all on twitter:
Jim Kukral
Deborah Carney (a.k.a. Loxly)
Vinny O’Hare
AffiliateABCs

Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky :)

Blogging ABCs #4 Interview With Stephanie Elie – BizzieMommy

December 17, 2009
 
icon for podpress  Blogging ABCs #4 Interview With Stephanie Elie - BizzieMommy [17:04m]: Play Now | Play in Popup | Download

Blogging ABCs Episode #4 has another wonderful blogger guest Stephanie Elie joining your host Deborah Carney. Stephanie and Deborah discuss how Stephanie got started and her advice for other bloggers. A candid and fun look at a blog that talks about being an entrepreneur, mom and blogger all at the same time!
About BizzieMommy
Mom [...]

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Blogging ABCs #3 Interview With Daniel Clark – Geek Dads at Home

December 17, 2009
 
icon for podpress  Blogging ABCs #3 Interview With Daniel Clark - Geek Dads at Home [34:09m]: Play Now | Play in Popup | Download

For Blogging ABCs Episode #3 your host Deborah Carney is joined by blogger Daniel Clark from the blog (and podcast) Geek Dads at Home. Daniel and Joe Magennis blog about being work from home dads, with the accompanying challenges and rewards. Daniel talks about how they got started and what they are doing [...]

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Blogging ABCs #2 Interview With Wendy Limauge – Sweeties Swags

December 17, 2009
 
icon for podpress  Blogging ABCs #2 Interview With Wendy Limauge - Sweeties Swags [20:30m]: Play Now | Play in Popup | Download

Listen in for Blogging ABCs Episode #2 as your host Deborah Carney interviews blogger Wendy Limauge and talks to her about how she got started and how she is working to monetize her blogs. Wendy will be joining Deborah at Affiliate Summit West in Las Vegas in January 2010 on a panel about how [...]

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Blogging ABCs #1 Welcome to Blogging ABCs Podcast

December 5, 2009
 
icon for podpress  Blogging ABCs #1 Welcome to Blogging ABCs Podcast [11:39m]: Play Now | Play in Popup | Download

Welcome to the first episode of our new podcast series – Blogging ABCs. Your host Deborah Carney and Vinny O’Hare plan to take you through the world of blogging and help you not only create great blogs, but monetize them as well. Plans include case studies, blogger portraits and informational blogs that include [...]

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