Merchant ABCs #2 Case Study #1 LaLa Baby Boutique - Getting Started [24:47m]:
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Merchant ABCs Episode #2 is a Case Study with Mom Entrepreneur Stephanie Elie, owner of LaLa Baby Boutique. Your host Deborah Carney talks to Stephanie about taking her existing online store to the next level with an affiliate program. We will be following Stephanie through the process and hope that other merchants will “learn as we go”.
LaLa Baby Boutique is an online baby and maternity boutique that caters to mom who aren’t afraid to maintain their sense of style when they become parents. You will find unique baby t-shirts, stylish diaper bags, flattering maternity t-shirts and more at LaLa Baby. We look for unique products that can’t be found out your local chain store.
LaLa Baby Boutique
@lalababy
LaLa Baby on Facebook
Follow Host Deborah Carney on Twitter @loxly and our show @MerchantABCs
Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky 
Merchant ABCs #1 What is an Affiliate Program and How Does it Work [24:09m]:
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Merchant ABCs is hosted by Deborah Carney and Vinny O’Hare of Team Loxly internet marketing. In this first episode they talk to merchants that are considering setting up an affiliate program and outline what merchants need to know before making the jump into creating an affiliate program.
Things we will be doing in future podcasts:
Case Studies
Merchant reviews
Covered in this podcast:
Setting up and starting an affiliate program.
Whether you should have an affiliate program.
What is an affiliate
Our podcasts focus on Retail, not ebooks or information products, or lead generation affiliate marketing
Something that people need
PMS – Solve a problem – Problem Make Solution
Set up your site to sell – affiliates won’t promote a site that isn’t already converting.
Get a consultant to optimize your site for conversions before you even think about about adding an affiliate program.
After your site is optimized to sell, decide if you want to have an inhouse or network affiliate tracking solution.
Affiliates get paid commission, networks get a commission and may have a monthly minimum.
Managing your program – networks don’t manage and recruit, they are just for tracking and payment. We don’t recommend adding the network services for management, they may not be in your best interests.
Some things to think about for your program Terms of Service
Network Vs Inhouse
Set up – Graphics, text links, other creatives
Affiliate Manager – Inhouse or Outsourced. Sales manager or PR person shouldn’t be the guy running the affiliate program. Outsourced Program Manager – OPM – company that manages multiple programs, short term or long term.
OPM – can find you good graphics people, help you decide on a network, introduce your program to appropriate affiliates – they are your shortcut to do things the right way.
Merchant – Affiliate – Network – OPM/Inhouse AM
Affiliate links to your site, the links track through the Network or your inhouse tracking – shopper goes to your site and completes purchase. Network takes the affiliate commission and their fee at the time of the purchase, but is invisible to the shopper.
Links to companies mentioned in the show:
Outsourced Program Managers
Shareasale
Commission Junction
Google Affiliate Network
Linkshare
Zen Cart
osCommerce
Affiliate Summit West and East
Follow us on Twitter:
Merchant ABCs @MerchantABCs
Deborah Carney @loxly
Vinny O’Hare @vinnyohare
Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky
Affiliate ABCs #24 Affiliate Summit - Why You Should Be There [27:04m]:
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Affiliate ABCs episode 24 is all about networking at Affiliate Summit, focused on the ASW10 in January in Las Vegas. Hosts Deborah Carney and Vinny O’Hare are joined by Jim Kukral who is the emcee once again. From the interesting <a href="http://www.affiliatesummit.com/10w-agenda/"keynotes to discussions about sessions including Jim’s session on getting motivated and Deborah’s panel about mommybloggers and affiliate marketing, we highlight some of the fun and seriousness that makes up Affiliate Summit.
Be sure to listen to this podcast too, to see how people who networked made a difference to their bottom line. Affiliate Summit was one piece of that puzzle…
Meet us all at Affiliate Summit West in Las Vegas – here’s a coupon for $100 off any pass.
Parties at Affiliate Summit
A little more about Jim:
A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.
Follow us all on twitter:
AffiliateSummit
Jim Kukral
Deborah Carney (a.k.a. Loxly)
Vinny O’Hare
AffiliateABCs
Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky
Affiliate ABCs #23 Back in the Day with Jim Kukral [38:18m]:
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Affiliate ABCs episode 23 is another in our series of “Back in the Day” profiles of an internet and affliate marketing pioneer. Hosts Deborah Carney and Vinny O’Hare are joined by Jim Kukral who started his journey online back in 1995. We talk about Jim’s transition from web designer to affiliate marketer to coach and consultant, with a lot of laughs along the way…
We dug up a couple of Jim’s first sites using the Wayback Machine:
iQuit.com (which he eventually sold)
AffiliateMakeover.com
We also talked about how we all got help with affiliate marketing along the way from ABestWeb Affiliate Marketing forum and how networking helps all of us.
Meet us all at Affiliate Summit West in Las Vegas – here’s a coupon for $100 off any pass.
A little more about Jim:
A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.
Follow us all on twitter:
Jim Kukral
Deborah Carney (a.k.a. Loxly)
Vinny O’Hare
AffiliateABCs
Many thanks to Geekcast.fm for hosting our podcasts and many other educational and entertaining podcasts related to all things geeky
American Tea Room
Loxly Gallery
M-Rock Camera Bags
Mail Order Shoppe Personalized Gifts
Our Handmade Gifts – Custom Jewelry
Viator Travel and Tours